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I like to think of personal branding as a way to start communicating with people long before I meet them. When done right, it’s like having a friend make a personal introduction.  A personal brand, like any good brand, needs to be consciously managed and controlled throughout our lives.  Brand managers follow a very rigorous process to create a marketing plan, and they update it every year. This can be easily applied to our own life decisions in order to create a roadmap for getting what you want out of life and ultimately a reputation that serves you well both personally and professionally.

In a recent story from Fast Company, Douglas Friedman, an accomplished photographer, was having a meeting with a well-respected advertising agency in Los Angeles. But before Friedman could show off his physical portfolio, his judges asked him about a trip he took last Christmas. “They all followed my Instagram, and that’s all they wanted to talk about,” he told Fast Company. “And it’s what landed me a big advertising campaign.”

If you’re surprised about this behavior than you’re most certainly not aware that more than 45% of HR decision makers already use social media tools in recruitment (see source). Said differently, if you don’t market yourself online, there is a pretty good chance that you won’t be getting this job you’

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This infographic is powered by some amazing advice from Dr. Sarah David (Read: 10 Stops on the Road to Brand YOU for Social Media Marketing Success). Invest in your brand – and companies will invest in you! Want a deeper read? I’d recommend Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Erik Deckers and Kyle Lacy.

Define Your Personal Brand

 

2014 In Demand Hard-to-Fill Positions

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Four in 10 American employers are struggling to fill open positions.  Our goal is to help the job seeker better understand the current job-market landscape…so they can better align their job search plan, let’s review these top, yet hard-to-fill, areas for employers!

Jobs in demand

For the fifth consecutive year, the jobs that are hardest to fill fall into the category of skilled trades, which covers manufacturing, construction and other positions that require professional training or apprenticeship. This category includes plumbers, electricians, carpenters and brickalyers. Laborers, on the other hand, are defined by Manpower as workers who possess few specialized skills.

 

Four Simple Steps to Connecting with Hiring Managers and Getting a New Job

Four Simple Steps to Connecting with Hiring Managers and Getting a New Job.

 

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Looking for a Job? Why You Need to Go Social

modern-ways-to-job-searchLooking for a Job? Why You Need to Go Social

 

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2013 Job-Search Guide

job-search guide with a quarter-by-quarter plan to keep you focused in your search.

 

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ezHire Recruitment Process Outsourcing

 

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EzHire Search & Placement

 

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