I like to think of personal branding as a way to start communicating with people long before I meet them. When done right, it’s like having a friend make a personal introduction. A personal brand, like any good brand, needs to be consciously managed and controlled throughout our lives. Brand managers follow a very rigorous process to create a marketing plan, and they update it every year. This can be easily applied to our own life decisions in order to create a roadmap for getting what you want out of life and ultimately a reputation that serves you well both personally and professionally.
In a recent story from Fast Company, Douglas Friedman, an accomplished photographer, was having a meeting with a well-respected advertising agency in Los Angeles. But before Friedman could show off his physical portfolio, his judges asked him about a trip he took last Christmas. “They all followed my Instagram, and that’s all they wanted to talk about,” he told Fast Company. “And it’s what landed me a big advertising campaign.”
If you’re surprised about this behavior than you’re most certainly not aware that more than 45% of HR decision makers already use social media tools in recruitment (see source). Said differently, if you don’t market yourself online, there is a pretty good chance that you won’t be getting this job you’
This infographic is powered by some amazing advice from Dr. Sarah David (Read: 10 Stops on the Road to Brand YOU for Social Media Marketing Success). Invest in your brand – and companies will invest in you! Want a deeper read? I’d recommend Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Erik Deckers and Kyle Lacy.